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Toshiba Corporation has always been active in the field of discovery and improvement; for the LCD technology they have created deep blacks, ample sounds and a low temperature polysilicon which permits consumers to save on energy costs for Toshiba LCD televisions. For even better results, they have initiated a joint venture with Matsushita Electric Industrial, now known under the term Toshiba Matsushita Display Technology. Toshiba and Matsushita now strive to heighten the standards and broaden the market segment for LCD televisions.